Amazon, Google, Rackspace, Microsoft, Savvis all expand their international cloud footprints

Amazon, Google, Rackspace, Microsoft, Savvis all expand their international cloud footprints.

As competition in the cloud computing market intensifies, some of the biggest players are looking beyond their domestic borders to gain an international advantage.

Just this week Savvis, which is owned by telecommunications provider CenturyLink, announced 85,000 square feet of new data center space across 10 locations around the world, including two brand new data centers opening in London and Hong Kong, bringing the company’s global footprint to 2.4 million square feet across 50 centers.

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Microsoft, a sneakily robust vendor in the cloud market, announced this month the expansion of its services across Japan, opening two data centers in the region. Amazon Web Services, Rackspace, Google, IBM, and others each have had their own announcements during the past half-year expanding their data center footprints not just in the U.S., but with a particular focus on emerging international markets.

“To date, the U.S. is an early adopter of public cloud computing, and is generating significant revenue for U.S.-focused vendors,” says Jillian Mirandi, an analyst at Technology Business Research. “Now that public cloud computing is maturing, customers are seeking cloud on a more global level and vendors are looking to monetize this demand.”

[ Public cloud shakeup: VMware in, Dell out, OpenStack in limbo? ]

The focus on building out data centers in international locales is being fueled not only by vendors looking to outgun each other, but also because of customer demand in these regions. In emerging markets, the economics of using cloud computing resources can be attractive for startups because it requires much less investment in upfront capital expenses.

Data privacy rules and regulations are playing a role here too though, Mirandi points out. Many countries have data privacy laws that require certain types of information to be given safe harbor within that country’s domestic borders. Australia, for example, has seen investments by a handful of providers opening up data center space there, both as a launching point to service the Asia Pacific region, but also to comply with laws to store data on the island nation.

Amazon and Rackspace have specifically expanded in Australia recently, for example. Fujitsu recently signed an agreement with a university in Singapore to create a healthcare cloud in the country.

By Brandon Butler

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About adamrabinovitch

Senior Technical Talent Advisor & Community Development Manager – A.I Artificial Intelligence, Machine Learning and Data Science with seven years experience specialising in cutting edge technologies across the UK, EMEA & APAC I have developed a comprehensive understanding of Global organisations and the multiple challenges they face to succeed in this competitive market places. Senior Technical Talent & Community Development Advisor responsible for expanding our internal team; vetting, meeting & technically testing candidates P&L responsibility for the Talent recruiting services Utilising the latest social media strategies for hiring talent using Stack overflow, Twitter, Github, Facebook Etc .. Build and leverage the community to ensure this is as scalable and effective as possible Setting up interviews, negotiating offers & contracts Implementing a new CRM talent strategy and automating the end to end processes Developing new relationships, POC and bringing in new partners to join the platform & community Client & Account management Attending and arranging technical conferences in A.I Artificial Intelligence, Machine Learning and Data Science I own & run the following groups on LinkedIn: – Cloud & Big data Analytics – Data Science, Artificial Intelligence & Machine Learning I am currently studying with Udacity to further my career in Data Science, Big Data Analytics, Programming, Algorithms, Artificial Intelligence, Computer Science, Statistics, Physics, Psychology & Visualizing Algebra. Founder of Data Science, AI, Machine Learning & Big Data Analytics IT Job Board – http://datasciencebigdataanalytics.jobboard.io/ Facebook Community – http://goo.gl/rskVvL Director & Co-Founder @ http://www.Abso-Fashion-Lutely.co.uk
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